[ENTREPRENEUR FOCUS] Justine Lasselin helps you find "Les Mots Justes"

Can you introduce yourself?

My name is Justine Lasselin. I joined IÉSEG in 2009 and graduated in 2015 with a Master’s degree in Marketing. After graduating, I spent ten years in the textile retail industry, where I worked as a Category Manager. It was a very formative experience that taught me rigor, strategic thinking, and teamwork.

In 2025, I decided to open a new chapter by becoming an entrepreneur and creating Les Mots Justes, an activity dedicated to public speaking and event hosting.

What is the concept behind Les Mots Justes?

With Les Mots Justes, I support companies, institutions, associations, and collectives in their public speaking engagements. I work in both French and English, providing event hosting, public speaking preparation, speechwriting, and guidance on writing visions or strategies.

Certified in public speaking and trained in improvisational theatre, I combine high standards, active listening, and spontaneity to help everyone deliver clear, authentic, and impactful messages - with the right words, at the right moment.

How did the idea come about?

As early as my time at IÉSEG, the role of host or facilitator appeared in my MBTI test, but I never truly explored it.

After ten years in the same company, I felt the need to do something different, without yet having a clear idea of the direction to take. I then gave myself time to reflect and experiment with new things.

Passionate about sports, I volunteered at the cycling race Les 4 Jours de Debeer. There, I interviewed the riders before each stage so their loved ones could follow the race and better understand what was at stake. I loved this experience, and it reminded me of a conference where I had worked with a host, Benjamin Dhier, whose work I greatly appreciated. I got back in touch with him, and after our discussions, my desire to pursue this profession was confirmed.

Where are you today? What are you most proud of?

I created my company in August 2025 and began hosting events during the last quarter of 2025. With clients such as the Chamber of Commerce and Industry (CCI), the Catholic University of Lille, the University of Lille, and SINF, I have had the opportunity to discover a wide range of industries and meet experts who are deeply passionate about their fields.

I also host conferences for Little Big Women - an association of female entrepreneurs - which are dedicated to committed and inspiring women.

My greatest pride is having dared to pursue a profession I am passionate about, while also being able to dedicate time to causes that matter deeply to me: female entrepreneurship and supporting people in precarious situations. I am also fortunate to be supported at every stage of my entrepreneurial journey by IÉSEG and its network, which makes all the difference.

Photo credit: Alexis Delespierre

What are your goals for the coming years?

In 2026, my goal is to continue structuring and developing Les Mots Justes, particularly by strengthening its writing and consulting activities.

I want to support my clients in an increasingly in-depth way, both upstream of events and in their strategic thinking, to help convey their messages and make every speaking opportunity a memorable, smooth, and unifying moment.

Contact

www.lesmots-justes.fr 

justine@lesmots-justes.fr