Gregory

As Lead International Partnerships & PR at Disneyland Paris, I oversee the development and execution of high-impact promotions, brand partnerships, and public relations initiatives across a portfolio of international markets, including the Americas, Asia, MENA, the Nordics, and Eastern Europe.
I lead a team of three experts within the International Marketing & Sales Division, working to elevate the visibility, desirability, and business performance of Disneyland Paris and Disney Destinations globally (including Disney Cruise Line and Walt Disney World).
???? Key Missions:
- Annual Strategy & Campaign Development – Designing and rolling out comprehensive PR and partnership plans, aligned with market-specific marketing strategies and major calendar moments.
- International Media & Influencer Relations – Cultivating strong relationships with top-tier journalists, influencers, and media outlets in key markets (USA, China, MENA, Nordics), and organizing bespoke press trips and on-site events to drive earned visibility.
- International Brand & Retail Partnerships – Leading the prospection, negotiation, and execution of co-branded partnerships with media, retail, and creative agencies to amplify the Disneyland Paris brand across touchpoints.
- Cross-Functional Collaboration – Partnering with The Walt Disney Company and local teams to ensure coherent messaging and mutually beneficial campaigns, while closely collaborating with central marketing, sales, and creative teams.
- Event Management – Delivering press events, influencer activations, and exclusive experiences at Disneyland Paris to reinforce brand magic.
- Digital Content & Influence Strategy – Integrating social media and influencer marketing into PR strategies: content ideation, digital amplification, and performance analysis across platforms.
- Budget, Barter & Performance Management – Overseeing budget planning, barter agreements, and tracking performance to ensure ROI and continuous improvement.

???? Engaging, informing, and uniting the EM Normandie community (6,500 students, 420 staff, +850 teachers-researchers & external lecturers) through dynamic and impactful internal communication.
???? Key Responsibilities:
- Strategy & Implementation: Designing and executing internal communication strategies for students, parents, faculty, and staff, for the 6 EM Normandie campuses (Nationals : Paris, Le Havre, Caen / Internationals : Dubaï, Dublin, Oxford)
- Internal Platform Management: Overseeing and optimizing the intranet to ensure seamless and engaging information dissemination.
- Stakeholder Engagement: Creating and supporting the Parents’ Association to foster strong community ties.
- Content Creation & Distribution: Managing internal newsletters to provide consistent and relevant communication.
- Visibility & Communication Tools: Developing various communication materials (digital, print, signage) and overseeing campus displays.
- Events & Community Building: Organizing key events that promote engagement and collaboration (back-to-school, meetings with top management, networking breakfasts, campus inaugurations, orientation events, school store events, etc.).
- Cross-functional Contributions: Supporting international accreditation audits, participating in interdepartmental meetings, and assisting with admissions interviews.

???? Creating Unforgettable Experiences for Top Global Brands
As a Senior Event Manager at WHITE ad & PURPLE Events Agency, one of Greece’s leading event and communication agencies, I led the execution of large-scale events for prestigious clients, including LVMH, Pernod Ricard, Japan Tobacco International, and more.
???? Key Responsibilities:
- Event Strategy & Concept Development – Translating client briefs into high-impact event concepts and immersive brand experiences.
- Project Management – Defining project timelines, coordinating cross-functional teams, and ensuring flawless execution from planning to post-event analysis.
- Vendor & Partner Relations – Selecting, negotiating, and managing vendors to guarantee high-quality services aligned with budget and objectives.
- Budget & Cost Control – Developing event budgets, optimizing resources, and negotiating contracts to maximize return on investment.
- On-site Management & Execution – Overseeing all event phases, ensuring smooth operations, and delivering seamless experiences for clients and guests.
???? Driving Excellence in Live Experiences
With a hands-on approach and a passion for creating memorable, brand-driven events, I contributed to the success of high-profile activations, corporate events, and product launches in Greece’s dynamic event industry.

???? Creating Unforgettable Experiences for Top Global Brands
As a Senior Event Manager at WHITE ad & PURPLE Events Agency, one of Greece’s leading event and communication agencies, I led the execution of large-scale events for prestigious clients, including LVMH, Pernod Ricard, Japan Tobacco International, and more.
???? Key Responsibilities:
- Event Strategy & Concept Development – Translating client briefs into high-impact event concepts and immersive brand experiences.
- Project Management – Defining project timelines, coordinating cross-functional teams, and ensuring flawless execution from planning to post-event analysis.
- Vendor & Partner Relations – Selecting, negotiating, and managing vendors to guarantee high-quality services aligned with budget and objectives.
- Budget & Cost Control – Developing event budgets, optimizing resources, and negotiating contracts to maximize return on investment.
- On-site Management & Execution – Overseeing all event phases, ensuring smooth operations, and delivering seamless experiences for clients and guests.
???? Driving Excellence in Live Experiences
With a hands-on approach and a passion for creating memorable, brand-driven events, I contributed to the success of high-profile activations, corporate events, and product launches in Greece’s dynamic event industry.

???? B2B, Corporate & Crisis Communication for Global Industry Leaders
As a Senior PR Manager within the Weber Shandwick PR division of McCann Paris, I led high-impact B2B, corporate, and crisis communication strategies for top-tier clients, including L’Oréal Paris, Nespresso, Nestlé Waters, and AXA Assurances.
???? Key Responsibilities:
- Executive Personal Branding – Positioning top executives as thought leaders on key topics such as sustainability, science & innovation, and women empowerment.
- Strategic PR & Corporate Communication – Developing and executing tailored B2B and corporate communication campaigns to reinforce brand positioning.
- Crisis Management & Reputation Strategy – Crafting crisis response plans, managing media inquiries, and ensuring controlled corporate messaging.
- Media Relations & Specialized Press – Writing and distributing strategic press materials, handling media requests, and securing high-value coverage.
- 360° PR Campaigns & Content Creation – Designing bold and creative PR initiatives to amplify brand narratives across multiple channels.
- Internal Communication & PR Tools – Developing corporate PR assets to support internal communication strategies and strengthen employer branding.
???? Shaping Corporate Narratives & Crisis-Resilient Brands
With a results-driven approach, I played a key role in enhancing corporate reputation, managing media perception, and driving impactful storytelling for some of the world’s most influential brands.

???? "Where French Provence meets Greece's terroir"
As the Co-founder and Co-owner of La Cigale, I successfully built a unique wine bar concept from the ground up in the heart of Athens, blending French Provençal charm with the authenticity of Greek terroir.
La Cigale is more than just a wine bar—it’s an experience.
???? Concept & Vision:
A curated selection of French wines, Greek terroir wines, and signature wine-based cocktails.
Authentic Provençal & Greek mezze, offering a fusion of flavors from two iconic culinary cultures.
A warm, home-like atmosphere featuring a wine bar, an open kitchen, a fine grocery corner with imported delicacies from Provence, and a DJ area for weekend events.
A spacious pedestrian outdoor area, creating the perfect setting to unwind with a glass of wine.
???? A journey in hospitality & entrepreneurship
From concept creation to full execution, I managed every aspect of La Cigale’s development:
- Business strategy & branding
- Operations & supplier relations
- Customer experience & community building
- Event curation & marketing
After successfully launching and establishing the brand, I sold my shares, closing a rewarding chapter as an entrepreneur in the hospitality industry.

???? Driving Global Brand Influence & Prestige in the Spirits Industry
As Global Communication, Partnerships & PR Manager for METAXA, a premium spirits brand within the Rémy Cointreau Group, I managed and executed high-impact communication, partnerships, and PR strategies across Europe (Greece, Germany, UK, Poland, Czech Republic, Romania, Russia) and key international markets (USA, Australia, China, UAE).
???? Key Responsibilities:
- Strategic Partnerships & Brand Collaborations – Defining and executing partnership strategies to enhance METAXA’s brand positioning globally.
- 360° Communication Strategy – Planning, organizing, and overseeing global brand communications and activations.
- Media & Press Relations – Managing international press inquiries, securing premium media coverage, and maintaining strong relationships with key industry journalists.
- PR & Communication Assets – Creating and updating communication materials to support global marketing efforts.
- Event Strategy & Execution – Leading the development and implementation of flagship experiences such as METAXA x The Clumsies Explore Greece, METAXA Academia, and METAXA Cellar Experiences.
- Performance Analysis & Media Impact Measurement – Tracking campaign effectiveness and analyzing press coverage to optimize PR efforts.
???? Shaping the Narrative of a Luxury Spirits Brand
With a focus on premium to ultra-luxury product lines (METAXA 12 Stars, METAXA Private Reserve, METAXA Angels’ Treasure, AEN METAXA), I played a key role in elevating brand prestige, driving engagement, and expanding global reach.

???? Driving Global Brand Influence & Prestige in the Spirits Industry
As Global Communication, Partnerships & PR Manager for METAXA, a premium spirits brand within the Rémy Cointreau Group, I managed and executed high-impact communication, partnerships, and PR strategies across Europe (Greece, Germany, UK, Poland, Czech Republic, Romania, Russia) and key international markets (USA, Australia, China, UAE).
???? Key Responsibilities:
- Strategic Partnerships & Brand Collaborations – Defining and executing partnership strategies to enhance METAXA’s brand positioning globally.
- 360° Communication Strategy – Planning, organizing, and overseeing global brand communications and activations.
- Media & Press Relations – Managing international press inquiries, securing premium media coverage, and maintaining strong relationships with key industry journalists.
- PR & Communication Assets – Creating and updating communication materials to support global marketing efforts.
- Event Strategy & Execution – Leading the development and implementation of flagship experiences such as METAXA x The Clumsies Explore Greece, METAXA Academia, and METAXA Cellar Experiences.
- Performance Analysis & Media Impact Measurement – Tracking campaign effectiveness and analyzing press coverage to optimize PR efforts.
???? Shaping the Narrative of a Luxury Spirits Brand
With a focus on premium to ultra-luxury product lines (METAXA 12 Stars, METAXA Private Reserve, METAXA Angels’ Treasure, AEN METAXA), I played a key role in elevating brand prestige, driving engagement, and expanding global reach.

???? Crafting Visibility & Influence for a High-Fashion Brand
As PR, Partnerships & Influence Manager for Maxime Simoëns, a luxury fashion designer supported by LVMH, I played a key role in shaping the brand’s public image, strengthening media relationships, and driving influence across press, digital, and social media channels.
???? Key Responsibilities:
- Strategic Communications & Brand Positioning – Defining, organizing, and overseeing all brand communication & partnership initiatives to elevate Maxime Simoëns’ visibility in the fashion industry.
- Marketing & Image Development – Implementing marketing strategies to reinforce the brand’s identity and engagement with key audiences.
- Media & Influencer Relations – Managing press inquiries, securing high-profile coverage, and developing partnerships with leading fashion magazines, webzines, and influencers.
- Social Media & Digital Strategy – Overseeing content creation and brand storytelling across social platforms.
- Press & Event Management – Planning and executing major industry events, including Press Days, Collection Presentations, and Paris Fashion Week Shows.
- Internal Communication & PR Assets – Developing corporate messaging, press kits, and internal communication tools.
- Performance Tracking & Media Impact Analysis – Monitoring PR results, analyzing campaign effectiveness, and optimizing future activations.
???? Bridging Luxury Fashion, Media & Influence
With a 360° approach to communication, partnerships and PR, I contributed to enhancing brand desirability, increasing media presence, and fostering strategic partnerships within the fashion ecosystem.

???? Elevating Brand Visibility in Fashion, Lifestyle & Food
As PR, Partnerships & Media Manager at Insiders Office, a leading Paris-based PR agency specializing in fashion, lifestyle, and fooding, I managed the communication strategies for a diverse portfolio of brands, including BRICE, Auchan, Le Pain Quotidien, Randolph, Le Véritable Koudou, Pochette Square, 727 Sailbags, and Hoalen.
???? Key Responsibilities:
- Media Relations & Press Strategy – Writing and distributing press releases, press kits, and newsletters to generate impactful coverage.
- Team Management & Leadership – Supervising a team of press assistants to ensure seamless execution of PR initiatives.
- Product Placement & Brand Exposure – Securing high-value placements in print, digital, TV, and celebrity endorsements.
- Event Planning & Execution – Organizing and attending press events, brand activations, and influencer meetups.
- Community Management & Social Media Strategy – Overseeing content creation and engagement on Facebook, Twitter, and Instagram.
- Editorial Meetings & Media Outreach – Engaging with top editors and journalists to strengthen relationships and maximize press opportunities.
- New Business Development & Client Acquisition – Prospecting and securing new accounts to expand the agency’s portfolio.
- Daily Press Monitoring & Shopping Coordination – Tracking media coverage and managing product loan processes for editorial features.
???? Shaping Brand Stories in Fashion, Lifestyle & Food
Through a 360° PR & influence strategy, I contributed to enhancing brand reputation, increasing media presence, and driving engagement in competitive lifestyle industries.

???? Specialized in Men’s Fashion & Trends
As a Fashion Editor for Cravate Avenue, a leading men’s style blog, I focused on analyzing and reporting on the latest trends in menswear, accessories, and grooming.
???? Key Responsibilities:
- Trend Analysis & Fashion Journalism – Writing in-depth articles on evolving men’s fashion trends, from classic tailoring to contemporary streetwear.
- Content Creation & Editorial Strategy – Developing engaging and informative content tailored to a sophisticated male audience.
- Industry Reporting & Styling Insights – Covering key fashion movements, brand launches, and must-have accessories.
???? Bringing Men’s Style to the Forefront
Through insightful writing and expert analysis, I contributed to shaping the conversation around modern masculinity, fashion aesthetics, and timeless style.

???? Specialized in Men’s Fashion & Trends
As a Fashion Editor for Cravate Avenue, a leading men’s style blog, I focused on analyzing and reporting on the latest trends in menswear, accessories, and grooming.
???? Key Responsibilities:
- Trend Analysis & Fashion Journalism – Writing in-depth articles on evolving men’s fashion trends, from classic tailoring to contemporary streetwear.
- Content Creation & Editorial Strategy – Developing engaging and informative content tailored to a sophisticated male audience.
- Industry Reporting & Styling Insights – Covering key fashion movements, brand launches, and must-have accessories.
???? Bringing Men’s Style to the Forefront
Through insightful writing and expert analysis, I contributed to shaping the conversation around modern masculinity, fashion aesthetics, and timeless style.