Haitham

•Monitored traffic KPIs for 900,000+ daily users, providing insights that guided strategic decision-making
•Developed interactive Tableau dashboards to track key traffic metrics, improving data visibility for 80+ team members
•Conducted SQL-based ad hoc analyses on user engagement and channel attribution, generating actionable recommendations for business growth
•Measured the effectiveness of five branding campaigns, using statistical A/B testing to ensure accurate impact assessment
•Collaborated with BI teams to optimize data pipelines and efficiently manage large datasets within Snowflake warehouses
•Analyzed weekly regional traffic trends, enabling the marketing team to adjust strategies proactively

-Analyzed operational data covering 40K+ monthly visitors across hotel, beach resorts, and restaurant activities to identify key performance drivers and support management decision-making
-Centralized business performance reporting by developing Power BI dashboards tracking bookings, occupancy, revenue, restaurant sales, visitor volume and entrance tickets
-Improved reporting reliability by structuring raw data across bookings, revenue, expenses, occupancy and sales into analysis ready datasets
-Strengthened performance monitoring by defining and tracking core business KPIs, enabling management to identify performance gaps, trends and operational drivers
-Analyzed historical performance and seasonal trends to forecast visitor volumes, bookings and revenue across hotel, resort and restaurant operations, supporting planning for upcoming seasons