Expérience professionnelle
Marketing data analyst
VESTIAIRE COLLECTIVE , Paris
De Janvier 2024 à Juillet 2024
•Monitored traffic KPIs for 900,000+ daily users, providing insights that guided strategic decision-making
•Developed interactive Tableau dashboards to track key traffic metrics, improving data visibility for 80+ team members
•Conducted SQL-based ad hoc analyses on user engagement and channel attribution, generating actionable recommendations for business growth
•Measured the effectiveness of five branding campaigns, using statistical A/B testing to ensure accurate impact assessment
•Collaborated with BI teams to optimize data pipelines and efficiently manage large datasets within Snowflake warehouses
•Analyzed weekly regional traffic trends, enabling the marketing team to adjust strategies proactively
Parcours officiels
Langues
Anglais - Courant
Français - Notions
Arabe - Langue maternelle
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