Résumé
After discovering the FMCG sector in the food and beverage industry at Nestlé and Labeyrie Fine Foods, I pursued my early career in the cosmetics and beauty sector at L'Oréal. I am currently Marketing Activation Project Manager, as well as a Master's student in Marketing in the Grande École Program at IÉSEG School of Management in Paris. I will soon be joining LVMH as a Product Manager Assistant in Brussels.
President of the IÉSEG Junior-Enterprise after 2 years within the organization, I managed a team of 30 people. In 2023, IÉSEG CONSEIL Paris made the list of the 6 best Junior-Enterprises in France for the first time, and achieved 130% growth with sales of almost 400,000 €.
I am also passionate about Sports Marketing. I wrote a thesis on Nike and the French football fans after launching a Sport Business Unit at IÉSEG CONSEIL Paris for a year. I was also twice a finalist in the Sport Business Challenge, Europe's biggest student Sport Business contest.
Expériences professionnelles
Product manager assistant
LVMH , Bruxelles
De Juin 2024 à Aujourd'hui
• Fragrance, makeup and skincare for Givenchy and Kenzo brands
• Product and media strategy for BeLux market
• 360 action plan for strategic launches and touchpoints
• Sales and competitor analysis
• Monthly sell-out and trade activities reports
• Coordination of media and POS agencies
Activation marketing project manager
L'OREAL , Clichy
De Janvier 2024 à Aujourd'hui
• Launch of ranges and activation campaigns in the SSA region
• Management of CPD brands at LID (L'Oréal International Distribution): L'Oréal Paris, Garnier, Mixa, Narta, Ushuaïa
• Media activation (TV, digital, advocacy) and instore (merch plan, POS)
• 1.8M annual budget and 15 major countries in the scope
• Coordination of media, creative, POS and event agencies
• Activation plan, innovation review, market analysis
• Presentation and negotiation with African distributors
President
IESEG CONSEIL PARIS , Paris
De Octobre 2022 à Septembre 2023
• Management of a team of 30 people
• Growth of 136,5% for 395K€ of turnover
• Integration of the list of the 6 best Junior-Entreprises in France
• Elaboration of the strategy and the action plan of the mandate
• Realization of training in conventions and hosting of conferences
• Clients: L’Oréal, Danone, Auchan, Toyota, Bellissima, Nike
• Example of a study: provision of a supplementary sales force for the Bellissima brand in 193 supermarkets in France
Parcours officiels
Langues
Français - Langue maternelle
Anglais - Courant
Espagnol - Technique
Italien - Notions