Stella

- Lead Marketing and Business Development initiatives with a focus on tailoring
global strategies for Brazil
- Orchestrate team of B2B sales-pitch for stakeholders such as Spotify, Deezer, YouTube, and Meta; developing workflow for bulk-data optimization, and for highlighting emerging product’s performance;
- Supervise corporate marketing team, creating communication plans and KPIs for different channels (on social media and email marketing) according to target audience and brand cohesiveness;
- Craft customer success endeavors and oversee team operations for a portfolio of over 300 priority accounts;
- Conceive work stream of reporting and feedback to advance operational efficiency and internal team engagement.

- Design inbound and outbound marketing structures, with customized funnels for
- donor acquisition, retention, and engagement;
Assist in training and developing educational material for Influencers, Ambassadors, and CRM team, with focus on messaging cohesion between organizational and brand guidelines;
- Create localization strategy of global sponsorship program “Chosen" and its release campaign, coordinating collaboration across different teams and territories.

- Developmarketingstrategiesalignedwithcustomer’sshortandlong-termgoals;
- AssistinsalespitchtoB2BpartnerssuchasSpotify,Deezer,YouTube,andMeta,
coordinating bulk-data and workflows between genre-focused departments;
- Establishgenre-focuseddepartment,prioritizingreportingefficiency,clientsupport and education on internal systems.