[ENTREPRENEUR FOCUS] Influentree - Breaks down silos and takes you into an era of unified communication

Can you introduce yourself?

My name is Anaïs. A former “Miss Mauritius” turned working girl, I have built solid professional experience within companies around the world, working on international challenges and with major accounts. A globe-trotter and expatriate, I remain, deep down, that little Mauritian girl living her French Dream in Lille - ever since my studies at IÉSEG in 2013 and thanks to Influentree, my entrepreneurial project launched in 2023.

What is the concept behind Influentree?

Influentree helps increase its clients’ influence by making them top of mind—the first people others think of—through tailor-made strategies. Building on this expertise, we developed Influentree Next, the first intelligent platform capable of creating and managing end-to-end, multi-network digital communication campaigns.

How did the idea come about?

Three key observations:

- Communicating on social media requires consistency and regularity, and it quickly becomes difficult to constantly come up with original, impactful ideas to maintain the right pace.

- Everyone is competing with the best content online when speaking out on social media, and multiple tools are now needed to produce high-quality content.

- It is impossible to aggregate multi-platform results from multi-platform campaigns into a single score that reflects progress toward the objectives set through those campaigns.

I partnered with my husband, a seasoned technology entrepreneur, to bring Influentree Next to life and address these challenges.

Where are you today?

We are preparing Influentree Next for its launch in the first quarter of 2026. This is an intense period, as we have never been so close to our goal. I see this decisive milestone as an opportunity to give new momentum to Influentree’s growth—by welcoming new users, supporting new clients, and bringing new team members on board.

You are currently incubated at IÉSEG. What does this support bring you?

The IÉSEG incubator undeniably provides the strength of an experienced and diverse collective, including coaches, mentors, and students. It also brings legitimacy as a company in my interactions with partners, clients, and external organizations. The IÉSEG Incubator offers a unique approach that encourages both creativity and performance while respecting the entrepreneur and their project. Being able to grow in a supportive environment that is fully aware of the challenges faced by all stakeholders is a real asset.

What are your goals for the coming years?

Influentree carries a vision of creating useful influence—useful for individuals, useful for businesses, and useful for communities. Through our project, we aim to make social media and the available tools more accessible to companies and their leaders, teams, and experts, enabling them to create impactful content and speak to their audiences wherever they are. For the upcoming platform launch, our primary objective will be to reach a critical user threshold in order to integrate consultants who can support projects.

Any other relevant information you would like to share?

Influentree Next will be offered in early access to the first 300 people who join our waiting list. The list remains open until launch and is accessible via our website. Around one hundred spots are still available—feel free to join us!

Website:

www.influentree.com

www.influentreenext.com