[ENTREPRENEUR FOCUS] Playshorts - Reinventing the e-commerce website customer experience by taking inspiration from social media

Can you introduce yourself?

My name is Thomas Billiau, a former student of IÉSEG. I have always been passionate about entrepreneurship, and particularly about the world of software. After my time at IÉSEG, I chose to strengthen my technical skills by completing a web development program at Le Wagon Lille. This dual business and tech background naturally led me to start a venture in the digital field.

What’s the concept?

PlayShorts is a software solution designed for e-commerce websites. Today, a large part of purchases happen online. Yet for consumers, the experience is not always straightforward:

• Is this product right for me?
• How does it work?
• Are other customers satisfied?
• Can I trust this brand?

All this information usually exists on the product page… but in the age of social media, visitors read less and less, and they seek quick, clear, and visual content.

This is exactly what PlayShorts offers: transforming traditional product pages into social-media-inspired experiences. The platform allows brands to easily integrate their videos (tutorials, demonstrations, customer reviews, or UGC) directly into their product pages, in a smooth and immersive format that captures visitors’ attention and helps them make purchasing decisions.

Where did the idea come from?

The idea came from a simple observation: brands produce a huge amount of video content for their social media, but this content is not leveraged at the key moment of purchase - on product pages. I wanted to connect the world of social media with that of e-commerce.

Where do you stand today?

Today, PlayShorts supports more than 200 e-commerce brands, mainly in France. We work with companies from many sectors: fashion, cosmetics, nutrition, home decor, health, wellness… The results are very encouraging: our clients see a significant increase in their conversion rates thanks to the integration of videos.

We are now a profitable company, and we continue to improve our product to meet the growing needs of the market.

What did the IÉSEG Entrepreneur Award 2025 bring you?

Taking part in the IÉSEG Entrepreneur Award was an extremely enriching experience. The atmosphere was supportive, the discussions very constructive, and I met entrepreneurs with fascinating backgrounds. The event helped me expand my network and gave great visibility to PlayShorts.

Contact

Website : https://www.playshorts.io

Email contact : thomas@playshorts.io